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Jan 2020 Google Featured Snippet Update.
 

Google has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings.

This is a brand new global change.

The change will affect 100% of all search listings worldwide. This means a reduction in multiple listings on Google Page 1 and if you’ve a featured snippet listing your organic listing will be on Google Page 2 or below.

For example, if I search “How to Brush your Teeth”, The result is the following:

The organic appearance for this listing now appears on Google Page 2

1) You need to understand that if a result appears in the answer box, this is now 1 of the 10 organic results on Google.

https://www.google.com/search?q=how+to+brush+your+teeth&oq=how+to+brush+your+teeth&aqs=chrome..69i57.4871j0j1&sourceid=chrome&ie=UTF-8

2) If the answer box is answering the patient/users question on Google, Google has responded to the patient’s question on their own website, and you’ve not got the click-through or the traffic. Effectively Google is stealing your traffic with your content. I repeat Google is stealing your traffic with your content!

3) You will most likely see a decrease in Organic Traffic via Google Analytics if you have a listing in the featured snippet. Give your SEO Manager a break about this.

4) Most likely, your blog articles or pages with FAQ traffic will be affected. 

Now a natural question to ask is; will this affect my organic leads? It’s too early to say, and I suspect unlikely because the searcher had an “informational query” not a “transactional query” – so Google isn’t really the enemy 🙂

What do I do?

Nothing other than bear this mind with future Google Analytic reports.

The good news is, if you have a featured position, you now have Google position 1. 

There is no such thing as Google Position Zero anymore!

Onwards and upwards!